You want your medical website to show up at the top of Google’s search results. Why? Because 73 percent of patients turn to search engines when finding a health practitioner, and 89 percent of consumers turn to a search engine when they’re looking to solve their healthcare queries. Since 55 percent of searchers click on one of the first three entries, if your hospital or treatment center isn’t in the top three, you’re losing patients to your competitors.
What Is Medical SEO?
To put it simply, medical SEO is the process of increasing your medical website’s search engine rankings so that your physicians and treatment centers can reach more patients looking for their services.
Why Invest in Medical SEO?
Let’s be honest—the old way of doing things hasn’t worked for quite some time. Thanks to the digital evolution of consumer services, patients look for new hospitals, physicians, and treatment centers online—frequently from a mobile device. Since 55 percent of searchers won’t go past the first three organic results, if you’re not investing in SEO you’re giving away clicks to the competition.
Some doctors think taking out pay per click (PPC) ads on Ads is enough. I get it—PPC ads are a great way to demand attention from searchers if you’re already strapped for time and don’t have what you need to crank out 1,000 pages of rich content.
That’s the wrong way of looking at it. Taking out PPC ads instead of SEO is like putting a band-aid over a deep gash. It may solve some problems in the short-term, but you’ve got to figure something else out for sustainable results. When it comes down to it, content marketing gets three times the leads per dollar spent than paid search ads.
How to Use Medical SEO to Get Your Healthcare Company to the Top of Google’s Search Results
There’s a reason certain things make it to the top of Google’s search results. Google outputs search results based on an algorithm designed to provide the most relevant links and answers to search queries. While there are more than 200 actual ranking factors that go into the algorithm, in general:
Your medical website needs to be fast, secure, and mobile friendly
You need plenty of pages of quality content optimized for medical SEO
You need to pick the right medical keywords
Your web pages need medical schema and optimized title tags and meta descriptions
You need optimized images and videos
You need plenty of off-site authority builders like social signals, quality backlinks, and directory citations
Your Google My Business page needs to be 100% filled out
Additional Medical SEO Tips…
YOUR MEDICAL WEBSITE NEEDS TO BE FAST, SECURE, AND MOBILE FRIENDLY
YOU NEED QUALITY HEALTHCARE CONTENT OPTIMIZED FOR MEDICAL SEO
YOU NEED TO PICK THE RIGHT INDUSTRY KEYWORDS